Define and Refine

It was one of the hardest things I’ve had to do in a long time.

It’s not unreasonable for someone to ask you what your intentions are when you commit to writing a blog every single day.

And as a matter of fact, I’ve given my ‘ultimate goal’ a huge amount of thought as of late.

So it should have come naturally to me when asked:

“What do you really want from life? What is your purpose? What is your end goal?”

It didn’t.

I quickly realised that whilst I’d defined what I wanted to do, I hadn’t refined it nearly as much as is necessary to get prospects on board with my vision, and my answer to these questions suffered because of that.

Simon Sinek’s book, ‘Start With Why’ and subsequent Ted Talk ‘How great leaders inspire action’ encourage us to search inwardly for our true purpose and project this as part of our brand’s mission statement.

He uses Apple, Martin Luther King and The Wright Brothers as examples of how approaching your audience this way can turn a viewer into a follower and a follower into a fan.

Being passionate about your vision is just the first step.

It’s important, not only to define your ultimate goal but to refine your definition until your vision is clear and concise; comprehensible and remarkable.



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