Imagine you’re walking a tightrope extended between two buildings.
There’s nothing particularly remarkable about the building from which you’re edging away.
It’s beige, unremarkable and there are people with their faces pressed up against the windows to see if you’ll fall; some secretly hoping for it.
In front of you stands a huge titan of a building. It’s modern and looks expensive.
Hundreds of people hang out of the windows calling for you to join them with urgency and enthusiasm.
They cheer for your every step as you inch closer and closer.
Against your better judgement, you look down.
Terrified, you can’t help but contemplate turning back.
What do you do?