There seems to be a trend in the countless marketing videos I’ve seen littered across social media lately.
Hundreds of self-professed millionaires renting lavish apartments, exotic cars and, the latest audacious exaggeration, helicopters in a desperate attempt to pull the wool over our eyes and part us with our hard-earned cash in the process.
This style of marketing is a hyperbole of the age-old caveat of making your audience want what you have and showing them how they can get it, too.
The issue I have with this style of marketing is that it’s deceptive and potentially damaging to people that actually do leave their jobs in the hope that they can become the next big digital marketing sensation.
Rather than trying to appeal to people that want what you have, how about appealing to those who want what you want?
I can’t help but feel this would be a far more effective way to build a real community. One built on the foundations of genuine relationships, gifting value and sharing a burning desire to succeed.
Some of you reading this may well be concerned with the lack of authority when approaching your strategy in this way but this couldn’t be further from the truth.
So long as you’re offering plenty of valuable content, not only will you be an authority in your field but you’ll likely garner more respect and more loyal fans, followers and subscribers in the long run.
The added bonus of the meritocratic community is that others in your field have the incentive to add value as it’ll make them feel empowered when they do.
What do you want and how are you going to make it happen?