I’ve had the honour of meeting some very interesting people after taking a nosedive into 2018 with brynsblog.com.
Since building the website about 3 weeks ago, I’ve probably had more intimate conversations with friends and readers than I would ever have hoped to have had within my first year of writing.
I’ve said it before and I’ll say it again:
“The connections I make as a product of this blog are what spur me on to continue posing daily content.”
Having spoken to musicians, illustrators, waitresses, teachers and even other writers, I’ve noticed somewhat of a trend in every conversation I’ve had so far.
Each and every person who approached me knew they could be doing more to achieve their personal goals.
This generally ranges from monetary targets like Saving £10,000 in One Year, to gaining X amount of followers on social media, to signing up X amount of subscribers to their mailing list, to producing higher quality content on a more frequent basis.
In all cases, they just needed a little bit of a nudge in the right direction.
I talk a fair bit about building an audience here on the blog and so a fair bit of the discussion would revolve around exactly that.
The running theme was: “I had planned on doing that,” “Yeah, I’ll start doing that soon,” and “I was going to do that when…”
“What is stopping you from starting RIGHT NOW?”
The harsh reality is that people –your potential audience– don’t care all that much about what you plan on doing. They’re not concerned with your 1 year, 3 year and 5 year plans. They want to know what you’re doing right now at this very moment.
We’re all competing for attention and at the end of the day, if you’re not doing enough to keep people focused on you and the work you’re creating then you’re more than likely going to lose your audience as they move onto a new dealer.
Someone more reliable than you’ve proven yourself to be.
Someone they can trust to deliver their media consumption on time and of a decent quality.
In fact, I would put money on your customers being willing to sacrifice quality to fuel their habit sooner.
One thing is for certain. There’s no shame in being shit as long as you’re doing something.
The more you do, the better you will become.
I’m not saying don’t plan. I’m saying START.
As with anything, practice is key and the more you apply yourself to producing quality content, the more you commit yourself to mastering your craft and the more value you give to your audience, the more likely they will go from being a stranger to a subscriber.
Stop telling people about what you plan on doing and start telling them what you’re doing RIGHT NOW.